The “cool kids” of the millennial generation are obsessed with the idea of social media

What the ‘Cool Kids’ of Perfectly Imperfect Are Super Into A new study found that the self-proclaimed “cool kids” of the millennial generation (mostly guys under 30) are obsessed with the idea of social…

The "cool kids" of the millennial generation are obsessed with the idea of social media

What the ‘Cool Kids’ of Perfectly Imperfect Are Super Into

A new study found that the self-proclaimed “cool kids” of the millennial generation (mostly guys under 30) are obsessed with the idea of social media, and are particularly drawn to its perceived anonymity and its ability to allow them to connect with other people. Social media, the study found, is “the ideal way to do something anonymously” and in doing so, it “is an indicator of a lot of self-awareness and emotional maturity.”

According to the study, which was published in August 2017, “the millennial generation” is the “cool kid” of the 21st century, but are they the future of the world?

A new study by a “youngest generation management” group at the Columbia Business School has found that the self-proclaimed “cool kids” of the millennial generation are obsessed with the idea of social media, and are particularly drawn to it’s perceived anonymity and its ability to allow them to connect with other people. Social media, the study found, is “the ideal way to do something anonymously” and in doing so, it “is an indicator of a lot of self-awareness and emotional maturity.” For the study, the researchers divided 100 participants (mostly young men) into two groups: “cool” (mostly male) and “old” (mostly female). Each participant was asked to write down seven traits that he or she would like their followers to possess. After that, they were read aloud to a group of others and asked to give an opinion on what they considered the most appealing or attractive characteristics of their followers.

While the “cool” kid in the group, according to the study’s authors, would be “more excited to have an Instagram account than a resume,” they would be less eager to get a job because social media “is a medium for self-expression,” which allows them to “get closer to an audience they might only know through social media posts.”

The findings may prove to be relevant, as many of these millennials are now beginning a lifetime of work under social media, with a strong interest in maintaining their anonymity. Most of the participants in the study, in fact, would like to have a professional or personal profile on social media—something they believe would be valuable after leaving college.

Another important point, in fact, is

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